5 Facts Why Internet Home Business Keyword Must Include A Promise

Author: Juhani Tontti

The internet home business is an information business and the surroundings, the Internet, is an information highway. That sets high requirements to the used keywords. If a marketer sells yellow Italian sports cars, the keyword car is not the best converting one. The more precise the keyword tells about the landing page, the better the visitors know what to wait. This means better conversions and better business. The keyword families should be parts of your internet busienss plan.
1. What Is Your Promise.
The keyword selection starts from your idea about the benefits, which the landing page offers. When these benefits are laser sharp targeted they will attract the best possible target group, those people who know, what they need. The seekers who use generic keywords do not know exactly what they want.
2. The Long Tail Terms.
It is clear that the long tail keywords tell better about the landing page content, than the generic ones. A seeker, who can write a short sentence about his need knows better, what he is looking for and if your keyword responds to this need, you have a good chance to make a deal.
3. What You Want A Visitor Does On The Page?
If you can find keywords, which include a call to action and the benefit, they will work better. It is a different thing to collect opt in email names, than to sell products. Or if your target is just to share useful information about the theme, the product links are in the sidebar, then you just share that information using search terms, which include benefits from that topic.
4. The Many Search Term Versions.
The search engine spiders can form numerous independent keywords from one long tail search term. If you use five word search term, for instance, the search engine can use it by putting all those words into a different order, which means tens of keywords. Think, what an opportunity.
5. Track The Results.
The tracking is the best way to get feedback about the different keywords. Google Analytics is a great tool for this purpose. And you can open a Google results page using the used keyword to see the ranking. High ranking means usually more site visitors. It will happen, that some keywords do not work. The competition can be too tough and your page will not rank well.
The first page is the minimum target, but the best three positions have the best share of voice. The keyword research takes a lot of time and nerves, but is worth that. When you think, what they do, you will understand the importance. When done well once, you can use the same keyword family several times, even months. You will use the tracking information to improve the list, to drop and to add keywords.
Article Source: http://www.articlesbase.com/home-business-articles/5-facts-why-internet-home-business-keyword-must-include-a-promise-4901556.html
About the Author

Juhani Tontti, B.Sc., Marketing. The Promise Of Your Internet Home Business Should Be Included In The Keywords. The Search Terms Will Determine, How Your Internet Business Opportunities Will Succeed. Visit: Home Internet Business



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